Retail and distribution solutions
Sales, stock and margin you can trace.
Fafanua helps retailers, wholesalers, distributors and FMCG businesses in Uganda and East Africa build trusted retail analytics across sales, inventory, margin and distribution performance.
We trace the figures your leadership relies on back to their source, so sales, stock and margin agree from the shelf to the ledger.
Illustrative example: sales by outlet, gross margin by product and stock accuracy traced to point-of-sale, inventory and finance systems, with trust ratings.
Retail systems
- Loyalty & CRM
- Distribution & delivery
- Point of sale
- Inventory & warehouse
- Finance ledger
Traced to source
- Report
- Definition
- Calculation
- Data model
- Source system
Owner and trust rating for every number
Figures you report
Sales by outlet
Gross margin by product
Stock accuracy
The challenge
Sales, stock and finance each tell a different story. The till shows one sales figure and the ledger another, and stock on hand rarely matches what is on the shelf, so margin and shrinkage are hard to explain.
Our approach
We start by tracing the figures leadership relies on most, sales, margin and stock, back to their source. Then we connect purchasing, warehouse, sales and finance, so every branch reports the same way.
Who we work with
Retailers, wholesalers, distributors and FMCG businesses.
Retailers and supermarket chains
For businesses running several outlets.
- Sales analytics by outlet, product and channel
- Branch performance and comparability
- Stock accuracy and shrinkage
Wholesalers and distributors
For businesses running depots, routes and trade customers.
- Inventory analytics across warehouses and depots
- Distribution analytics by route and customer
- Supplier and purchasing performance
FMCG and consumer brands
For brands selling through distributors and retailers.
- Sell-in and sell-out visibility
- Distributor stock and coverage
- Margin by product and channel
Start with trust
The Data Trust Assessment: three weeks, fixed fee
The Data Trust Assessment takes the numbers your leadership relies on most and traces each one from the report back to its source.
Lineage map
How each key number is produced, system by system
Trust scorecard
Each number rated trusted, with caveats, or not yet
Shared definitions
For terms like ‘net sales’ that branches define differently
Prioritised roadmap
Ranked by business impact and effort
One stock figure
Follow every unit, from supplier to shelf
We connect purchasing, warehouse, distribution and sales records, so stock on hand can be explained, not just counted.
- Ordered Purchasing
- Received Warehouse
- Transferred Distribution
- Sold Point of sale
- On hand (variance shown below) Stock count
Variance explained
System stock 1,240 · counted 1,182 · the 58-unit gap traced to unrecorded transfers and damaged goods.
Illustrative example. Sample data only.
Ready for what comes next
Trusted data makes advanced analytics possible.
Once sales, stock, product and branch data is consistently defined and traceable, the same foundation can support demand forecasting, replenishment, anomaly detection and other advanced analytics.
Handled responsibly
- Where appropriate, analysis can use pseudonymised customer and loyalty data to reduce exposure of directly identifying information.
- Access follows agreed roles and responsibilities, by branch and by function.
- Ownership and access rules are defined as part of the solution design.
What happens next
From findings to a stronger retail data foundation.
The assessment shows where trust breaks down and what matters most. From there, Fafanua can strengthen the parts of your retail data foundation that need attention.
Integrate & model
Connect point-of-sale, warehouse, purchasing, distribution and finance systems into one consistent view of products, outlets and stock.
Quality & governance
Completeness and timeliness checks, plus clear ownership and access rules.
Reporting & dashboards
Retail business intelligence for sales, margin, stock and branch performance, built on the traced numbers.
Retail data warehouse
Model products, outlets, stock movements and sales in one data warehouse, so margin and stock can be tracked over time.
Get started
Build a retail data foundation you can trust
Sales, stock or margin: which do you trust least? Tell us about the reports your branches and head office rely on. We help retail and distribution businesses build a trusted data foundation across branches, depots and head office.